Are you harnessing the FULL marketing power of the Internet?

If not, you're missing out on HUNDREDS of new students/year

"The Internet is the future -- but you MUST be using it to it's fullest potential to get the most growth for your school"

Founders of the Martial Arts Marketing Network:

Chan Lee, Owner of JK Lee Black Belt Academy (5 locations, over 1500 students)

Al Oelschlaeger, MBA, Local Business Entrepreneur, Professor of Marketing

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Dear Martial Arts School Owner,

Chan Lee here. Let me tell you a little story about my experiences online.

It was the summer of 2006 and I had already spent well over $10,000 on the Internet. I knew it was the wave of the future and I didn't want my school to be left out.

I had burned through three websites over several years -- one built by one of my students, a template program I purchased, and a third that was professionally developed by an advertising firm. I also spent tons of money on Internet advertising with Google, Yellow Pages, Yahoo, smart pages, and others.

Despite my valiant effort, during this entire time I got a grand total of TWO leads for new students!

Then, I met Al Oelschlaeger - a marketing professor and a TECH genius.

He told me the Internet was ONLY about making four things happen:

• Get prospects to visit you online
  
• Get those visitors to call you or ask you to call them
• Get those prospects to become customers
  
• Get your customers to stay with you for life

... all without doing almost any additional work!

Al had been helping local businesses since 2000 with their online strategies (via his company, eLocalBiz Marketing) so I was confident he knew what he was talking about.

Here is what he told me:
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"The ONLY way to make the Internet work as a business-growth tool
-- both right away and over the long term --
is to invest over $20,000 in a COMPLETE "online system"
(he refuses to use the term "website" in anything he does)
that did everything EXACTLY RIGHT to meet the four above goals"

-------------------------------------------------

As you'd expect, I thought he was out-of-his-mind!

I wasn't going to spend that kind of money -- no matter how much I believed in the business-building power of the Internet.

But then he laid out the following strategy:

What if we worked together to develop this COMPLETE "online system" for the Milwaukee geographic market (my home town)?

Then, once we had it working like crazy for my business, we could offer it to martial arts schools in other geographic markets throughout the country.

He explained that, given the way the Internet works, each of these mostly-identical COMPLETE "online systems" would ONLY be visible to people in the school's local community.

If we took this approach, we could spread this EXPENSIVE development cost over a large number of schools and I would end up getting a world-class "online system" -- that did everything EXACTLY RIGHT -- for less than what it would cost me to get a new "website" built.

And, better yet, we could offer the same deal to our martial arts school clients throughout the country. They would get a near-exact copy of the system I was using so it would require almost no work and minimal time to get it live -- and would work just as well as my system in generating leads and retaining students.

In addition, these martial arts schools would enjoy exclusive use of the system within their geographic area (their local competitors would NEVER get access to this system), if they were the first to sign up.

Well, as you can imagine, this whole approach made so much sense to me that I signed up as Al's partner and, a short-time later, the Martial Arts Marketing Network (MAMN) was born. We officially launched the company at the Las Vegas Martial Arts SuperShow in July of 2007.

Since then, we've developed three COMPLETE "online systems" -- and I've implemented all three for my school:

• The Digital Enrollment Director -- along with the Social Media System -- is the #1 lead generator for my business
• The Digitial Dojo has greatly improved student retention within my five schools and ha significantly increased the percentage of prospects we turn into customers.
• All three systems add great value to our "educational marketing" efforts. In other words, much of my school's marketing programs couldn't be done without these systems.

And, the great thing about these products is that they require almost no additional work on my part. We call them:

Proven-To-Work, Done-For-You, and 100% Guaranteed
(there is a no-questions-asked 90 day guarantee on everything we do)

But, more importantly, as a partner in the Martial Arts Marketing Network I've been able to significantly improve the businesses of my school-owner colleagues throughout the country. Frankly, that's been the best part of working with Al over the last three-plus years.

In fact, while I continue to run my five schools, I've devoted more and more of my time to assisting other school owners -- via this business, my Master Chan Lee Coaching Business, my efforts to bring martial arts schools the Work of Dr. George Thompson of the Verbal Judo Institute, and my involvement with the Korean American Martial Arts Association (KAMA).

I love running my schools and teaching martial arts -- but I love, even more, working with other school owners to help them grow their business and to increase the popularity of martial arts in their local communities.

It drives me crazy that such activities as dance and gymnastics get more students than us.

You know and I know there's NOTHING better for a child's development than martial arts -- and the Internet finally gives us the opportunity to make our case. We're no longer dependent on traditional media (TV, radio, print) to tell our story -- we can now generate our own public relations.

Anyway, thanks for reading this rather long story. I encourage you to review the rest of this website and learn more about our products and services.

Here is the reality:

If you aren't harnessing the FULL
marketing power of the Internet, you're missing out
on HUNDREDS of new students per year.

The Internet is the future -- so you absolutely MUST be using it to its full potential. If you check out what we offer, I think you'll find we have the very best approach to accomplishing this.

Taking advantage of the Internet is now essential for any martial arts school. I hope we'll have the opportunity to make this happen for your school.

Committed to your school's growth,

Chan Lee

P.S. Al Oelschlaeger here, partners with Chan Lee. I just wanted to say "Hi" and mention another factor that's critical to the success of any business owner.

Although high-quality leads are the #1 growth engine for any business (which is why MAMN is so focused on lead generation), being recognized as an expert in your niche ("Big Shot") is almost as important.

The reality is that Big Shots usually have customers chasing them rather than the other way around. For example, a very high percentage of Chan's new students join JK Lee Black Belt Academy because he is Milwaukee's Big Shot in martial arts.

This is true in any industry. Big Shots have higher prices, lower marketing costs and more customers -- and Chan is no exception.

The beautiful thing is that everything we do online for our clients to generate leads and increase student retention ALSO positions them as the local Big Shot in martial arts.

I just thought you should know about this other benefit we offer our clients -- our unique expertise in turning experts (like you) into Big Shots (the recognized authority).

Anyway, I hope we'll have the chance to work together.

Committed to your school's growth,

Al Oelschlaeger