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Marketing Solutions for Martial Arts Schools

Here is the sad reality about traditional advertising for martial arts schools.


How do we know this? – by testing over the last 15 years almost every conceivable martial arts advertising and promotion method at our partner's schools.

We have run all sizes and types of Yellow Page ads. We have sent Val Pak and Money Mailer flyers to tens of thousands of homes. We have run print ads in main city newspapers. We have used lead boxes. We have tried direct mail – postcards, letters, and flyers.

Initially, we blamed our lousy results on poor advertisements. We just thought we had to come up with a better headline, a better photo, a more targeted message, a bigger offer, and/or better testimonials.

So, we became experts in advertisement development. We bought the courses, attended the seminars, participated in the coaching programs and implemented what we learned. But the results were the same – terrible!

By "terrible" we don't mean we didn't get any leads. We got a few – but never enough to generate a positive return on our advertising investment.

And, we've noticed that our meager results have gotten even worse in recent years.

So, what is going on?

Well, first, the world of advertising is rapidly changing so almost every local business is having a harder time of getting a positive return on investment from their non-face-to-face marketing efforts.

Yellow pages are dying (or, in some communities, are already dead – which, by the way, is why it is so important to have an Internet presence) and advertising "clutter" is overwhelming (ad experts say that Americans are exposed to over 4,000 advertising messages every day).

Therefore, it has become more and more difficult to get your message heard.

But, here is the bigger problem. Traditional advertising will never work for martial arts due to this reality:

Only 3-5 percent of the U.S. population has a positive view of martial arts. The rest of Americans either have a negative view (it's too violent) or have no idea what martial arts is really all about (it's just kicking and punching).

We know this statistic is hard to stomach but it has been demonstrated over and over again in surveys and almost every martial arts marketing expert will tell you (sometimes, just in private) that their advertising experience bears it out.

For example, if traditional advertising normally generates a 1% response rate then, in the martial arts industry (if the above statistic is true), it should only generate a 0.05% response rate (since less than 5% of the population would even consider responding).

So, if you send out 2,000 direct mail pieces, instead of getting 20 responses you might only get 1 (isn't that your experience?) --- and 1 response usually isn't good enough to justify the advertisement investment.

Again, hard to stomach, but the reality none-the-less --- which is why we so strongly emphasize that our Network members devote their time and energy to face-to-face marketing because, if done correctly, it works – reliably and consistently.

But, still, wouldn't it be great if there were non-face-to-face promotional programs that actually produced a positive return on investment?

That's why we are investing so much time and money in experimenting with new and innovative ideas to see if we can come up with non-face-to-face marketing programs that really work for the martial arts industry.

The good news is that our investment has paid off, which has resulted in creation of our Automated Marketing Programs – proven promotional programs that actually work.

To learn more about our Automated Marketing Programs, CLICK HERE.

Alternatively, you can gain a better understanding of the challenges of martial arts advertising by reading this free report: