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The 8 mistakes that make 99% of websites a total waste of time and money

Out of the dojo and into the world: the ESSENTIAL KEY to growth -- by Tom Callos

What your web guy/gal will never tell you about getting visitors to your website

6 keys to making the tele- phone your most valuable school-growth tool

Why traditional advertising doesn't work for martial arts schools -- and what you should do instead

How to slash your billing costs while reducing your administrative hassles

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Telemarketing | Martial Arts Marketing Network

Are you using the telephone to its maximum advantage to ensure that your warm leads are getting the support and follow up they deserve -- and to schedule lead-generation events?

Think about your school's use of the telephone and then answer these questions:

Are calls to your school from prospective students always answered in a friendly and professional manner and with a focus on scheduling an intro session? Or do callers often get voicemail, a receptionist with few selling skills, or an instructor who is in a hurry to begin a class?
Are the warm leads you generate from face-to-face marketing tasks (class instruction, demonstrations, school parties, VIPing, student referrals) or by non-face-to-face marketing (website, advertising, offline promotional programs) being followed up with adequately? Or do these precious leads get a cursory call or two and then end up in forgotten stacks on a desk or the floor

Are you effectively using the phone to set up face-to-face marketing events where you can showcase your martial arts skills (daycare centers, pre-school, school, church programs) and generate warm leads? Or have you never implemented a structured process to set up such events because it is so time consuming – requiring hours of phone time to repeatedly call people until you get a hold of them?

If you are like most martial arts schools, your use of the phone to support and follow up with warm leads and to schedule events is not one of your greatest strengths (isn't that a nice way to put it?).

The reality is that it is difficult to find time to be on the phone when you are busy running your school and it is almost impossible to find staff who are comfortable and effective at telemarketing.

But, consider these facts about the telephone:

How your phone is answered is the first impression you give to prospective students so it's one of the most critical factors for the success of your school.

Other than your currents clients, there is nothing more valuable to your school than warm leads – prospects who have already been introduced to your school in some way – so you absolutely must follow up with them and the phone is the most effective tool for doing so.

Face-to-face marketing is the lifeblood of your school but you must set up the opportunities for face-to-face marketing and that requires phone time.

That's why we have invested tens of thousands of dollars in telephone technology, phone lines, and staff training to create a national Martial Arts Telemarketing Center – so we could offer a centralized team of experienced telemarketers with the personality and skills answer and make telephone calls for our Network-member schools.

To learn more about our Martial Arts Telemarketing Center, CLICK HERE

To get started using this valuable service, CLICK HERE

Alternatively, you can discover how to best use the telephone for martial arts school marketing by reading this free report:

6 keys to making the lowly telephone your most valuable school-growth tool

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Martial Arts Marketing Network | Phone: 888-893-8952 | Address: 10532 N. Port Washington Rd. Mequon, WI 53092

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