Do you have automated systems in place to follow up with current and prospective students?

Revolutionize your marketing by using a CRM (Customer Relationship Management) System

Dear Martial Arts School Owner,

One of the best uses of a school-owner's time is interacting with current and prospective students. However, due to a myriad of other priorities, important tasks -- like the following -- often aren't done enough.

• Making student contact via multiple contact methods (telephone, e-mail, letters, brief visits and events).
• Contacting ALL newly identified prospects in a timely manner.
• Following-up with each new prospect in a manner that's appropriate to their level of interest.
• Sending thank you, birthday, and/or anniversary cards to customers and prospects
• Utilizing multi-tiered campaigns and varied media to lure new customers.
• Regularly sending out newsletters, tips, promotions and other updates.

Every business owner knows they should be doing these things but actually doing them consistently is a rare occurrence -- because there just isn't enough time in the day.

That's why so many businesses have invested in the use of a Customer Relationship Management (CRM) system -- to systemize and automate a large percentage of these tasks.

Billions of dollars have been spent on such systems over the last several years but here is the sad news --- more than 50% of these CRM investments end up being judged as failures.

Here are just some of the reasons why:

• The goals of the system weren't identified before purchasing
• The wrong system was selected for the application
• The CRM technology was too difficult to use
• Users of the system weren't adequately trained
• Insufficient thought and time was put into the setup

This is so sad -- because a successful implementation of a CRM system can revolutionize the marketing of a business.

Just the imagine the positive impact on your business of doing the tasks listed above frequently and consistently?

Such interactions with current and prospective
students are enormously powerful.

For example, do you know the number one reason customers leave a business? Price? Service? Location?

It's actually none of these things. Instead, study after study shows that the #1 reason is feeling unappreciated. And, the reality is that the vast majority of businesses are guilty of making their customers feel this way.

Think about it. When was the last time you received any kind of appreciation from your realtor, your mortgage broker, your banker, your auto repair shop, your hair stylist, or your insurance broker. I'm guessing not very often, if at all.

And, if you did get a personal thank you note or an anniversary call, how did it make you feel? Here I'm guessing pretty special because such contacts from a business are so rare.

This is just one simple example, which you may already be doing at some level -- using manual processes. But, you can do so much more if you systemize and automate your prospect and customer interactions by using a Customer Relationship Management system.

That's why we have invested so much time and money sifting through the hundreds of CRM systems to determine those that are best for local businesses -- and then evaluating and testing those systems so we know which to recommend for specific applications.

Unlike most marketing companies that pick a system to sell and then push that system to all their clients, we have knowledge and experience with all the best systems for local businesses.

Our goal here is to ensure the problems listed above that cause so many CRM failures don't occur with our clients.

Once we understand our client's goals, we can pick the best system to meet their needs -- and then make sure the system is set up correctly and the users are adequately trained so that success is almost certain.

If you think using a CRM system may be right for your martial arts school, I encourage you to contact us. Just submit the form below and someone we'll get back to you.

Committed to your school's growth,

Al Oelschlaeger

--------------------------------

SECURE & CONFIDENTIAL
Your email address will never be rented, traded or sold.
We guarantee your confidentiality.