Do you use the Internet to build loyalty with your students and help turn prospects into clients?

The Internet is the most powerful
client communication tool
ever invented -- but few martial arts
school owners are using it
to its FULL potential

Dear Martial Arts School Owner,

Chan Lee here. If you've had any interaction with me over the last few years, you know I'm a HUGE believer in getting students more involved with your school than just their time on the mat and something I call "educational marketing."

I want to tell you about an online tool that makes doing these two things dramatically simpler to accomplish.

First, let me explain what I mean by "educational marketing"

As martial arts school owners we all know there's NOTHING better for a child's development than martial arts. But, only a tiny fraction of the general public seems to understand this.

The rest have NO idea what we're about or, worse, they associate us with MMA.

It took me a long time to realize this. Year after year I'd spend tons of money on traditional advertising (e.g., Yellow Pages, direct mail, radio) -- and got almost no results. I kept thinking I was doing something wrong.

I'm guessing that you've had the same experience but I'm here to tell you -- it's not your fault! (Despite what the ad guys and consultants might say to get you to spend more money with them).

You could hire the most expensive ad agency on the planet and I guarantee their advertising wouldn't work to get you new students.

See, we're experts in child development -- but you can't advertise expertise. Think about it -- does the best heart surgeon in your area do any advertising?

My Partner, Allen Oelschlaeger, told me years ago -- "you can ONLY DEMONSTRATE expertise, you can't advertise it."

That one comment has revolutionized the marketing of my school.

Allen told me that, if I wanted to be recognized as the local authority in child development (in Al's terms, a "Big Shot") -- and have customers chasing me rather than the other way around -- I needed to SHOW folks out in the community what I do.

Anyway, that's the origins of "educational marketing" -- where I spend NO money on advertising (other than the Google Pay-Per-Click ads that's part of the monthly services of the Digital Enrollment Director -- I want all the online visitors I can get).

Instead, 100% of my marketing focus is on DEMONSTRATING my expertise out in my community.

I don't have room to go into exactly how I do that here but let me share a little secret that took me years to learn:

Your students are the best proof of your expertise.

I'm going to say that again because it's so darn important:

Your students are the best proof of your expertise.

In other words, the very best way to demonstrate that you're the local authority is to have your students out in the community acting as your ambassadors.

Well, let me tell you, it's pretty tough to do that when the ONLY interaction you have with students is on the mat -- two or three times per week. As I said above, it is critically important to get your students MORE involved with your school than just their time on the mat

That's why Al and I developed the Digital Dojo -- a private, members-only online system for your students that you or your staff can manage on your own without any technical assistance.

This system has become the core of my non-mat interactions with my students and my educational marketing efforts -- and has done some amazing things for my school:

• Higher percentage of prospects become students
  
• Greater student retention
• Better student outcomes (e.g., which provides more proof of my expertise)
• Improved school operation efficiencies

Our clients who use the Digital Dojo tell us it is the key to the future of martial arts education, service and school operations.

The member's area of the Digital Dojo is not accessible to your competitors -- students must login using a private username and password. And, it is dead simple to administer – no technical expertise is required to add content (text, photos, videos) and manage student registrations.

The Digital Dojo includes the latest and greatest Internet capabilities (e.g., online calendars, journaling, photo/video galleries, surveys) proven to increase student loyalty and improve school efficiency.

I could go on an on but I think I have already written enough. So, I encourage you to give us an opportunity to show you.

As I said on the home page of this site, the Internet IS the future of martial-arts school marketing -- but you MUST be using it to its fullest potential to harness its full power. The Digital Dojo is an essential component of accomplishing this.

To learn more about the Digital Dojo, just submit the form below and we'll get back to you and set up a time to talk.

We hope to have the opportunity to help you grow your martial arts school by harnessing the full power of the Internet.

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