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other than the time it take to ask your customers one simple question

Dear Martial Arts School Owner,

One of the biggest problems I've seen over the years in working with local business owners is the inadequate use of testimonials. Testimonials are the most powerful marketing tool in existence.

Therefore, the one question I'm referencing above is:

"Would you be willing to provide us with a
comment about our product/service?"

In my college marketing course this is such an important concept that I devote an entire class just to the use of testimonials. During this class I outline the primary reasons why they aren't used nearly as much as they should be.

• Very few customers will voluntarily provide a testimonial, no matter how great the product or service
• Business owners don't ask for testimonials because they feel it's too big a burden for their customers
• A lot of people are insecure about their writing skills so they are hesitant to provide a written testimonial
• Providing an audio or video testimonial (the most powerful form and the preferred method for most customers) is, logistically, too difficult
• Even when a company has many testimonials, they are rarely available for prospective customers to view.

Sound familiar?

That's why we created the testiBOONials service -- to simplify the collection and posting of testimonials -- video, audio, text & photo -- to take your marketing to a whole new level

testiBOONials? What the…

OK, I know this is a goofy name but check out the definition of "boon."

1.  benefit bestowed in response to a request

2.  gift, favor, something to be thankful for

Isn't that exactly what a testimonial is?

But, whatever you think of the name, you'll love the service. Here's how it works:

How testiBOONials works

Your custom Testimonial Marketing Engine (TME) is set up at a unique URL for your business, with a testimonial collection page and as many public pages as required to display all the testimonials you receive from your customers.

To get testimonials, just direct your customers to your testimonial collection-page URL and let them choose the submission method for which they are most comfortable. They can submit video (using their web cam), audio (using their computer microphone or telephone), or text & photo (via an online form).

When a testimonial is submitted, it's automatically posted to your testiBOONials account in draft form and you are notified by email. You can then preview the submission and decide whether or not to publish it (a simple one-step process).

Once published, submissions appear on your testiBOONials public page.

That's it -- it doesn't get any simpler

Your testiBOONials system collects and posts testimonials from your customers with almost no work on your part.

Just direct them to the collection-page URL to leave their testimonials and link your prospects to the public-page URL to view the testimonials.

Your Testimonial Marketing Engine has these features:

• Seamlessly integrated with your online presence. We customize each system to match the look of your website (banner, font style/size, and background color).
• 100% self-manageable. Approve/reject submissions, add/change text, and manually add testimonials from within your online testiBOONials account.
• Displays an unlimited number of testimonials -- video, audio, text/photo -- for a single, low monthly fee.
• Resides at your own Internet domain -- and each testimonial is placed at a unique URL so you can direct prospects to those testimonials most relevant to their specific situation.

This testiBOONials public page is an asset to your business that grows in value with each added entry. Place the URL link to this page on your website, include it in your emails, and add it to your offline promotions.

Benefits

• Makes it dead simple for your customers to provide you with video, audio, and text/photo testimonials (just direct them to your testiBOONials collection-page URL).
• Allows ALL of your testimonials to be easily accessible to prospective customers (just direct them to your testiBOONials public-page URL).
• Addresses all of the reasons why testimonials aren't used as much as they should.
• Increases the credibility of your customer's testimonials. (Video, audio, and text/photo comments have far more credibility than plain text).
• Drives traffic to your website. testiBOONials public pages (which include a link to your website) frequently get found by search engines when people search on keyword phrases related to your business. Why? Because those phrases are what your customers naturally use to describe your business and because we have optimized our Testimonial Marketing Engine to be super-visible to the search engines.

Next Steps

To find out about our low pricing, our unconditional guarantee, and the simple steps to get our custom Testimonial Marketing Engine working for you, just click on the link below.

Committed to your school's growth,

Al Oelschlaeger